A country steeped in a rich, diverse history, with a thriving creative community and unrivalled cuisine, Morocco is a dynamic mix of old and new, set against a sunglazed landscape. As the country transforms before our eyes, there’s never been a better time to visit Morocco.

Or ‘Kech, as it’s known to trendy locals – concept shops, luxurious riads, grand, palatial hotels, the sun setting slowly over the rosy red buildings – is there anything Marrakech doesn’t offer? Shop Berber carpets, handmade in the Atlas Mountains, or intricately designed local jewelry. Le Jardin Secret (The Secret Garden) is a hidden palace made of small, linked gardens, and it is here you will find a brief reprieve from the hectic medina streets. Koutoubia Mosque and Ben Youssef Madrasa rise up around the legendary city, while a visit to the shadowy Saadian Tombs allow you to explore its exotic past. Dive deeper into the wonders of the Red City here.

Reminiscent of Marrakech before it exploded onto the international travel scene, Fez is beloved for its medieval medina. As the first imperial city in the country, Fez is the original medina, harking back to the 8th century. Get lost in the tiny streets that walk you into the country’s storied past, and enjoy the ambience of Bab El Mahrouk, a striking point of entry at the western side of the medina. Beloved Café Clock kicked off the city’s rejuvenation in the early aughts, but it has plenty of foodie competition now, from upscale eateries like Nur Restaurant, Palais Amani and Ruined Garden.

Budding photographers; this one’s for you. Chefchaouen, Morocco’s famed Blue City is located in the Northwest of the country. Filled with lovely riads and a traditional marketplace, the city is tucked into a majestic hillside with plenty of nearby hiking options (Cascades d’Akchour is a 30 minute drive via taxi). The traditional marketplace is far less crowded than its sister in Marrakech, so you can enjoy a more laid back ambiance as you browse the stalls and savour the street food – a mix of Spanish and Arab influence. Don’t forget to visit Ras el-Ma, where the fresh mountain water cascades into the town; a popular local spot.

Home to one of the highest peaks in Africa, the Atlas Mountains could also be considered one of the main artisanal hearts of Morocco. The local Berber population is responsible for much of the souks’ finest offerings, from hand woven rugs to intricate, wood-carved homewares. Visitors can sample the local bread (“khobz”), baked in clay ovens, or even try their hands at the loom. A natural barrier between the Sahara Desert and the northern plains, the Atlas Mountains are ideal for outdoorsy explorers who want to trek, bike, ski and enjoy the beauty of the natural landscape and nearby villages. Make a pilgrimage to nearby Ouzoud falls, a picturesque waterfall located near the town of Tanaghmeilt.